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By:Bert Smit,Frans Melissen
Published on 2018-05-30 by Routledge


Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

This Book was ranked at 11 by Google Books for keyword Green Design.

Book ID of Sustainable Customer Experience Design's Books is J9tdDwAAQBAJ, Book which was written byBert Smit,Frans Melissenhave ETAG "ksu/dcLIXw8"

Book which was published by Routledge since 2018-05-30 have ISBNs, ISBN 13 Code is 9781317217862 and ISBN 10 Code is 1317217861

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Book which have "286 Pages" is Printed at BOOK under CategoryBusiness and Economics

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