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Just Good Business false
By:Kellie A. McElhaney Ph. D.
Published on 2009-03 by ReadHowYouWant.com


A lot of CSR is out there in the business world, but not a lot of it is effective, strategic, high-impact CSR. By the time you finish reading this book, you'll understand that creating a CSR strategy and a CSR program is only half the job. The other half is creating your CSR story and branding, and publicizing it regularly and widely. Of the effective, strategic CSR that is out there in the business world, very little of it is effectively communicated. With this book you have all the tools you'll need to do all that and more. Now it's your turn. I hope that someday I'll have the opportunity to write about your own successful CSR efforts. Finally, I believe that corporate responsibility, along with being just good business, can also help to provide and repair something that is desperately lacking in our world today: hope. Let us refuse to destroy HOPE. Corporate responsibility builds hope. ---- Preface

This Book was ranked at 34 by Google Books for keyword Sustainability.

Book ID of Just Good Business's Books is a2Mm8smQnM8C, Book which was written byKellie A. McElhaney Ph. D.have ETAG "UO5lVjOFpGk"

Book which was published by ReadHowYouWant.com since 2009-03 have ISBNs, ISBN 13 Code is 9781442970434 and ISBN 10 Code is 144297043X

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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

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